It emanates from selected mountainous regions of Peloponnese; the mountains Mainalos, Parnon and Taygetus. It owes its unique aroma to the fact that large areas of these mountains are covered not only by fir forests, but also by chestnut forests.

Fir honey with chestnut aroma is really appreciated for its finest quality.

According to the Hellenic Mediterranean Diet, honey is an integral part of the "Greek Breakfast". However, it is considered a traditional greek product of particular value and it is used in every meal, every hour of the day.